Pencil Ad Series
A series of two magazine ads for the (excellent) Tombow Mono brand of pencil. For these ads, I wanted to take inspiration from those classic 1970s magazine spots with long-form copy and simple product photography. My major learning from this project was that when you choose to have a small number of elements on a page, the care with which you treat each of the individual elements goes way up.
First draft. The concept is there in rough, but things are sloppy and they aren’t cohering as a series yet. With so few things on the page, I needed them all to be treated much more thoughtfully.
The finished product. Everything is aligned, the logo is treated better, the copy is edited down and squared up. Now it’s a series.