Madison Trees Trading Cards

Madison Trees Trading Cards

This set of trading cards was born out of an earlier failed project. I did an independent study on Data Visualization in my second semester, and while I learned a lot, none of the designs I created for that project were salvageable. I still wanted to use the data set I had been studying—Madison’s publicly maintained street trees—so I decided to make some collectible trading cards using the data I had gotten so familiar with.

The city of Madison publishes a rich set of open data that they encourage citizens to use for their own purposes. For my second-semester data visualization project, I spent a long time perusing this database until finally landing on Street Trees as what I wanted to analyze.

Madison Open Data homepage
Madison Street Trees data
Screenshot of trees data visualization project

Ultimately, that independent study was a great learning experience for me, and I came out of it knowing way more about data visualization and analysis than I did before, but my design chops weren’t yet up to the task of making something beautiful with what I’d learned.

Here’s a screenshot of the best part of that project: an interactive map that shows you a list of how many of each type of tree lived in the area you selected.

Madison Trees cards sketches

I don’t remember what originally gave me the idea of turning the trees data into a set of collectible trading cards, but it seemed like a perfect way to get something new out of this data I’d spent so much time with. I did some rudimentary data analysis to find stats that would be fun to include on some cards.

I wanted to include the Madison city flag in the design, so it appears on the card back as well as with modified colors as the background of each card face.

Madison city flag
Madison Trees card
Madison Trees card
Madison Trees card
Madison Trees card
Madison Trees card
Madison Trees card